Playing the male lead's role is not new for Srinivas Reddy. 'Geethanjali' and 'Jayammu Nischayammu Raa' are in his kitty.

His next one as the male lead is going to be 'Jamba Lakadi Pamba'. "We have started the regular shooting from today (December 29), marking the auspicious Vaikunta Ekadasi day. We will shoot till March 10, in Hyderabad, East Godavari, Vizag, Araku and Kerala. This is a rom-com. Posani Krishna Murali is playing a crucial role. Vennela Kishore's character will be a highlight," the producers say.

Director JB Murali Krishna says, "We all know that 'Jamba Lakadi Pamba' is a super-hit title. You can imagine how the film is going to be, going by the title. The story and screenplay have come out really well. The film is both entertaining and also has got a lot of depth."

Sathyam Rajesh, Dhanraj, Shakalaka Shankar, Hari Teja, Rajya Lakshmi, Himaja, Kedari Shankar, Madhumani, Mirchi Kiran, Jabardasth Appa Rao, Sana, Santosh, Gundu Sudarshan, Jabardasth Phani and others are part of the cast.

Music is by Gopi Sundar. The cinematography is by Satish Muthyala. Art direction is by Rajeev Nayar.