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'Jai Santoshi Maa' creates a record

Monday, October 16, 2006 • Hindi Comments
#Jennifer Emmanuel
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Though the 1970s version of 'Jai Santoshi Maa' sits high amidst the all time Bollywood blockbusters, the 21st century version has failed in a big way with unmentionable collections. But while doing it so, it has at least managed to create a record.

Prompted by an early exit of the film from theatres with the festival season still on, the makers have gone ahead and unleashed the original VCDs of the film in 2 weeks flat. Though in overseas the original DVDs and VCDs do come out rather quickly for even successful films, in Indian markets it's a rare scenario to see such a quick release on home video.

Now the million dollar question is - Will audience really buy the video to watch this devotional/dramatic flick at home?

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