'Jai Lava Kusa' has GROSSED Rs. 75 Cr as of the end of Saturday. The three-day figure makes it a bigger hit than 'Janatha Garage'.

In the Telugu States, its 3-days SHARE stands at Rs. 32.40 Cr, with Nizam territory alone accounting for nearly 1/3rd of the figure.

The film has been received with a huge applause by family audiences. Womenfolk are in love with the film, as public talk reports suggest. The fact that Jai is a negative character hasn't dented the film's prospects in any manner. In fact, it's the most loved element.

"If Jai is negative, Lava and Kusa are positive characters. Since two of the characters are normal, there was no reason to bother about anything. Also, the negativity is not artificial. It's very organic. So, there was no risk involved, in my opinion.