Jaffa is a sobriquet of Brahmanandam. The Telugu-speaking IT crowd inside and outside India know well who Jaffa is. He is the comic avatar of Brahmi, who is variously imagined by those who like to morph his face on every one from the scientists, spiritualists and cricketers to film superstars.

Brahmanandam has decided to make a film titled Jaffa (to be directed by him). Who, pray, is playing Jaffa in the movie? From the initial hints, it seems it is Brahmi garu himself who is donning the quirky role.

What's more, a front line hero is going to be seen in a cameo in the movie. Jaffa is already on the floors according to some reports. If this is true, it is puzzling as to how the film has escaped the media attention all along.

To be sure, one awaits an official confirmation from Brahmanandam.