One must have surely come across Jacqueline Fernandez, having a great time in sun soaked Miami, but the news is that Jacqueline has become a prominent face at Times Square, New York, thanks to her noble association for tiger conservation.

The actress who is currently riding high on the success of her recent release 'Housefull 3', has signed up and pledged her support to Tiger Conservation, It's a collaboration with Leonardo DiCaprio foundation and the UN.

Constant ads have been playing about the initiative at Times Square, which features Jacqueline along with a host of other celebrities across the globe. Other celebrities battling to conserve species are Lebanese singer and UNEP Goodwill Ambassador Ragheb Alama, who is supporting the helmeted hornbill, Chinese actress and UNEP Goodwill Ambassador Li Bingbing rooting for the elephant, Indonesian-Australian model Nadya Hutagalung giving her support for the orangutan, Vietnamese pop singer Thu Minh supporting the rhino, US actress Nikki Reed for the rosewood and US actor and "Vampire Diaries" actor Ian Somerhalder rooting for pangolins.

Jacqueline is gearing up for her next two big releases, 'Dishoom' and 'Flying Jatt', later this year.