Vikram Prabhu, the third generation Hero of Chevalier Sivaji Ganesan’s family debuted with Prabhu Solomon directed Kumki which turned out to be one of the super hit films of the year 2012. Result: the young actor’s hands are full with back to back projects. One among them is Ivan Vera Mathiri directed by Saravanan whose debut film was Engeyum Eppodhum, which turned about to be one of the big successful ventures of the year 2011.

The coming up of two young guns of K-town has done all good for the pre-release trade of the film. The pre release business of IVM, that will release soon as the Kumki actor’s second film is reportedly on upward trend. The film had grabbed the attention of many distributors across the south Indian states since they see IVM, as a promising venture Adding to the already existing pre release expectation the trailer has acquired good reception across various sections of audiences.

Sources say that the distribution rights of IVM, co- produced by UTV and Director Lingusamy’s Tirupathi Brothers have been grabbed by distributors who offered attractive prices.

Meanwhile IVM is slated to release on December 13, 2013.