It all began with the South Korean President Moon Jae-in tweeting about "Modi vest". Prime Minister Narendra Modi had recently sent him a few tailormade jackets on which his name is seen.

"Prime Minister @narendramodi of India sent me some gorgeous garments. These are modernized versions of traditional Indian costume, known as the ‘Modi Vest’, that can also be worn easily in Korea. They fit perfectly. During my visit to India, I had told the Prime Minister @narendramodi that he looked great in those vests, and he duly sent them over, all meticulously tailored to my size. I would like to thank him for this kind gesture," the Korean PM said on Twitter.

In reality, they are Nehru jackets. As former J&K chief minister Omar Abdullah sarcastically said, "It’s really nice of our PM to send these but could he not have sent them without changing the name? All my life I have known these jackets as Nehru jackets and now I find these ones have been labelled “Modi Jacket”. Clearly nothing existed in India before 2014."

However, there is more. The word Modi mentioned on the vests is actually a brand name. "I think Modi Jacket is the brand name under which the PM’s Ahmedabad-based designer (Jade Blue) sells them," wrote a journo.