Promos of 'Ready' are catching steam and it is crystal clear that the makers are selling the film as an out and out Salman Khan starrer. With no pretence whatsoever in packaging a film which basically amalgamates off as well as on screen image of Salman, 'Ready' is not even trying to be different while making a direct connect with the audience.

"Yes, it's true that we are taking advantage of 'Dabangg' behind 'Ready'. We are not even trying to hide that and are in fact reflecting it in the promos as well," says Bhushan Kumar, head honcho of T-Series and also the producer of 'Ready', "It was always there in our mind that we had to make the best use of 'Dabangg' behind us. Even Salman bhai also thought the same and wanted the promo to convey this clearly."

No wonder, one gets to see a lot of post-Dabangg Salman in the film, what with his body language, mannerisms as well as dialogues living up to his image.

"There was absolutely no point in trying to be different just for the sake of it," continues Bhushan, "We have no intention of taking 'Ready' into a different direction. If you look at it, 'Dabangg' had only three things that it used for it's marketing - Salman, Salman and Salman. He was everywhere. For 'Ready' too we are following a similar formula."

No wonder, even though 'Ready' is a family movie, practically every frame of the film's promos showcase Salman in a role that requires him to indulge in romance, comedy, action as well as mass friendly dialoguebaazi.