With Sneha Geetam, Madhura Sridhar proved that he had a sensibility which is not of the mediocre kind.  That's what makes us expect something substantial from the director's forthcoming film, It's My Love Story.

An honest and sincere attempt at telling a contemporary, urbane love story, the film stars Arvind Krishna and Nikitha.  It talks about what happens when two unmarried couple live together in this post-modern age. Speaking on a high note, the director said that the film is an answer to those who bemoan the hackneyed trends in Telugu cinema.

Sharat Babu and Jayasudha will be there perhaps throwing in some serious advice.  Vennela Kishore will have you in splits.

Sunil Kashyap's music, released recently, has been appreciated for its melodious quality.

In the hero's words, "The film talks about live-in relationship.  We have dealt with it delicately and explored it in a mature way. The youngsters here realise that with unbridled freedom comes great responsibilities too.  Without forgetting our past, which is always on the back of their mind, they handle their relationships well.  Family sentiment forms the core of It's My Love Story.