Days before its release, Brahmotsavam is making news for right reasons. If the permission to hold five shows on May 20 is a shot in the arm, the satellite rights fetching a whopping Rs. 11.20 cr is another big plus for the movie. PVP Cinema is only getting a booster shot day after day.

The makers are planning to hold a record number of premieres in the US, a Mahesh Babu stronghold, on Thursday, that is, a day ahead of the release. The premieres are expected to rake in a huge opening, not to mention a mammoth first day performance in Telangana, especially in Hyderabad. Like Srimanthudu, this film is generating positive vibes among the Telugu NRIs. The makers are looking at mopping up a huge sum by cashing in on Mahesh's huge popularity. Advance bookings have already got the cash registers tinging. The content has already been dispatched.

Meanwhile, some reports suggest that the Ceded area's rights have been sold at a staggering figure of Rs. 10 cr or even beyond that.