The audio of 'Ism' was released yesterday amid fanfare. The event was graced by Nandamuri Harikrishna, NTR, Prakash Raj and others, besides the film's cast and crew members.

Anup Rubens said that he was very happy to have got to work with Puri Jagannadh for the third time. "It feels great to compose music for Kalyan Ram's film after NTR's," he said.

Prakash Raj said, "Anup Rubens' music reminds me of Maestro's music. The BGM for 'Manam' leads us into the story. I can see Kalyan Ram's hunger in the trailer. Puri always has a vision. Seeing his hardwork, the audience have decided that they should give Kalyan Ram a hit. NTR is someone an actor like me would be very proud of. If 'boothu' (cuss words) is so beautiful in Telugu cinema, it's because of Puri. He is the only director who gives class touch to mass elements. I am always surprised how he shows every actor in a new way. I feel proud to have worked with Bhaskara Bhatla garu."

Dil Raju said that Puri always makes efforts with a vengeance.

Bhaskara Bhatla said, "This is my 24th film with Puri anna. I still learn something or the other when I sit with him. I have penned lyrics for a Kalyan Ram film for the first time."

Ali said, "Kalyan Ram garu is a good man. He is humble and doesn't show arrogance thinking he is from a great family. 'Idiot', 'Pokiri' and 'Temper' are three big hits. 'Ism', which has three letters, should become a big hit."

Tanikella Bharani said, "Puri is wedded to cinema. Despite growing in stature from the days of his first movie, he hasn't changed as a person. The climax of this movie will make you cry."

Aditi Arya said, "All of the heroines introduced by Puri garu have become big. It's a dream-come-true to have been launched by him. It's the biggest gift to work with him. I was tensed before working with Kalyan Ram. But once I met him, the tension was gone. He used to guide me and inspire me."

Puri Jagannadh said, "Although it got delayed, the output has come out very well. Harikrishna garu has liked the trailer so much that he has gifted me two birds. Kalyan Ram shed 13 kilos for the movie. Harikrishna garu will feel proud to watch his acting. Nandamuri heroes are known for court scenes. After watching the court scene of 'Ism', Tarak screamed in excitement. Anup Rubens gave me the opportunity to sing the number. Aditi worked very hard to learn the Telugu lines."

Harikrishna said, that over a period of 30 years, he had had a number of experiences under the tutelage of the legendary NTR, his father. He talked about late NTR's political success and how he was witness to several victories. "Wealth can be stolen, not the affection (of fans). In my 59th year, 'Nannaku Prematho' and 'Pataas' became big hits. In my 60th year, it's 'Janatha Garage'. Janaki Ram (who died in a road accident) predicted that 'Temper' and 'Pataas' will be hits. His blessings are with my sons," he said. Harikrishna also praised Puri for extracting a good performance from his son. In his characteristic style, Harikrishna said, "I will never bow my head in front of any. If I were that material, I wouldn't have been born to that great man. NTR zindabad."

Kalyan Ram said, "It was on Feb 4 that my director told me we are doing the movie. I will never forget that day. I hope the audience will love our film. We worked tirelessly while shooting in Spain. Each team member worked with all excitement and energy. I can talk about Puri garu for one hour. He is my best director ever. I want to work with him immediately."

NTR said, "I like Jagan bhayya a lot. I know if I work with him, he would show me in a new light. I was one thing before 'Temper', I am another after that movie. My confidence levels got a booster shot after working with Jagan bhayya. I have selfishly wanted that he works with Kalyan annayya. When they both were mooting to work though they hadn't even met, Jagan bhayya happened to tell me that he wanted to offer this particular story to Kalyan annayya. Since I know almost all of his stories, I immediately called up annayya to share the news that a project with Jagan bhayya has come through. I never imagined that I will see Kalyan annayya like this on-screen. I am not talking about the body and looks. I am talking about the attitude. It's all because of you, Jagan bhayya. Kalyan annayya has been a friend, philosopher and everything to me. He has been a girl friend as well, some times. I have personally seen how much he has worked hard for 'Ism'. He has worked very hard as an actor. Genuine efforts never go waste."