Filmmakers these days not only have the talent to give shape to stories but also have interesting way to promote them.

In his forthcoming film ‘David’, Bejoy Nambiar has asked one of the lead actors, Isha Sherwani to carry on maintaining her screen character in real life as well.

The actress, who is playing south superstar Vikram's love interest in the film, features as a dumb and deaf girl, yet who is very ambitious and desires a lot from life.

According to our sources, Bejoy felt that Isha should stay loyal to her on-screen character and so during the promotion of the film, should refrain from giving any interviews.

"This fact would just make her character more realistic. Therefore Isha would not be giving any interviews while the promotion of the film is on," added the sources.

Bejoy Nambiar, the director of Shaitaan fame, recently launched the music of ‘David’ at Hardrock Cafe worli, where the entire starcast was present. The cult music of the film has created a lot of buzz.

Starring Neil, Vikram and Vinay in the lead roles, ‘David’ hits the theatres on 8th February 2013.