The sultry Priyanka Chopra along with her co star in the film 'Love Story 2050' Harman Baweja and the young industrialist Ankit Mehta launched the jewellery line named as Ira-Love Story 2050 collection at Vie Lounge on June 24.

After the launch, Priyanka talked to the press about the futuristic fantasy film and also gave intelligent answers to the questions asked by the media persons regarding her personal life.

The top Bollywood actress picked out the little bird futuristic ring presented to her in the film as her favourite one from the collection and also told that she simply loved the designs of all the jewels.

The event turned out to be as good as any film launch function conducted in style.

Director of Ira Diamond Jewellery, Mr.Anikit Mehta said that Ira is the Jewellery that transcends time and 'Love Story 2050' is the film that travels through the time between generations and is the most awaited film of 2008 and the company conceptualized the designs according to the nature of the film and sensing Harman and Priyanka's personality the jewels is the true symbol of timeless love.

The event was also partnered by Filmfare, Vie Lounge, Deck and Black Dog Whiskey. Megna Naidu, Celebrated dentist Dr.Mukul Dabholkar and Siddharth Kannan and Vasant Bhandari of UB Group attended the unveiling function.