As Nannaku Prematho braces up for a gargantuan release in some hours, IndiaGlitz takes a look at what the talk is like in the industry.

We hear many speaking in colorful tones about this much-awaited action drama. Those in the know say that, like in all of his previous films, Sukumar has done extremely well with respect to the characterizations. It is said that the makers have kept their word with respect to what they have promised about styling, visual treat, songs, fights, etc.

Consistency is said to be missing, though. The first half leaves many not-so-delighted, the insiders say. The second half, however, is where the film comes into its own. This is where the much-raved about sentimental quotient comes to the fore, weaving a magical spell on the audience. It is being predicted that if this part works, the film is surely poised to get critical acclaim as well as BO success.

The insider talks that we have been privy to are partially consistent with what the makers have been saying about the movie. Both Sukumar and NTR have said that the last 40 minutes is very crucial. "This is where the film comes to a conclusion," NTR has said.

Whatever be the case, NTR may just spring a surprise, so also Sukumar, with his intelligent screenplay. Because the audience have been prepared by the makers with the kind of stuff that is there, the film may not have 'connectivity problem'. And yes, Jagapathi Babu and Rajendra Prasad are there as crowd-pullers. Watch this space..

Nannaku Prematho Sankranthi Special Interview with NTR, Jagapathibabu