These music launches are either getting low key or highly innovative.

Lakshmi’s audio release had 100 real-life Lakshmi's participating.

Not so long ago, we had a Jagapathi Babu film’s audio release on a cruise.

Jai Chiranjeeva’s audio was an event of high intensity.

Now, Sri Ramadasu, one of the highly expected releases, is set to have a different launch.

The producer Konda Krishnam Raju has done the right thing. He is said to have scheduled the launch at the place where it should be.

The film’s audio launch is expected at Bhadrachalam --- the birth place of Ramadasar.

The audio would be released on January 4 at the Ramadasu temple there.

The film has Nagarjuna, Sneha, ANR in the main roles. Nagarjuna is said to have done a splendid work in the film.

M M Keeravani’s music will be one of the highlights of this musical.

K Raghavendra Rao is the director.