Filmmakers Imtiaz Ali, Vikas Bahl and Rohit Shetty will on Thursday be felicitated at the India International Film Tourism Conclave (IIFTC) for encouraging the concept of film tourism through their movies.

Imtiaz, known for films like "Jab We Met", "Rockstar", "Highway" and "Tamasha" -- through which he has beautifully captured the beauty and essence of the destinations they are shot in -- will be honoured with the IIFTC Impact Award for outstanding contribution to tourism.

The IIFTC Tourism Impact Award for cinematic excellence will be given to Vikas Bahl, who shot in Paris and Amsterdam for 'Queen', and to Rohit Shetty's banner and Red Chillies Entertainment for 'Dilwale', which captured the beauty of Iceland in the "Gerua" song.

V Creations will get an award for 'Kabali', while Krish and First Frame Entertainment will get it for "Kanche" and "Gautamiputra Satakarni".

IIFTC, a three-day mega film tourism event, will be held at JW Marriott, Mumabi. It will bring together India's biggest production houses under one roof, thereby offering an exciting opportunity for foreign tourism boards, film commissions and production services companies to showcase their locations and present their offerings.

Some of the countries represented include Portugal, Abu Dhabi, Spain, Sri Lanka, Fiji, Finland, Malta, Netherlands, Norway, Romania, Jordan, Cyprus, Sweden and South Africa with Kenya being the partner country of the convention.