Idi Mamoolu Prema Katha Kadu is set to hit the screens on July 28. The film is directed by Vidya Sagar. The film, in the words of its makers, doesn't subserve sensibility to the usual commercial elements associated with masala fare.

The story is told in a unique format. The hero and heroine tell their stories separately. "The narratives will surely take the audience to their childhood days."

Khuddoos music for the movie was hailed by RP Patnaik as "heart-moving." "I have listened to the songs some 10 times while on a long drive. The music is very good," he said.

Khuddoos has composed Sathyam's 'Gunna maavi komma meeda,' that memorable song, in a way that nobody would criticise him for alleged blasphemy. Ram Prasad said that the film did not have the regular formula. "It is in a way that youngsters will like it," he added.

Mahadev and Sri Kavya are the main lead. Prakash Reddy, Gundu Hanumantharao, 'Vennela' Kishore, 'Tagubothu' Ramesh, Venu and others are part of the cast. Lyrics are by Balaji. Dialogues are by Mruthyunjaya Rao.