Ilayathalapathy Vijay`s Bairavaa` trailer has already broken previous records for the most viewed and the business and expectations for the film releasing next week is at an all time high. Vijay has a very huge fan following in Kerala which territory fetches a major revenue for his films.

In the recent month or so there is a deadlock in the revenue sharing arrangements between the Malayalam Film Producers Council and Distributors Association against the Kerala Film Exhibitors Federation. Failing to come to an amicable solution the theater owners refused to release new films for Christmas and New Year holiday season. Now they have announced that a meeting will take place on the 10th of January and if still the issue is unresolved they will indefinitely close all theaters in the state.

If this happens, it will be a major setback for many Malayalam films ready for release and also Vijay`s Bairavaa` which is scheduled on the 12th of January. Hope the issues are sorted out and Vijay fans in Kerala get to enjoy the mass entertainer.