Subrojeet Chakraborty (Sushant Singh) is given the assignment of enhancing the TRP of a TV serial consisting of 52 episodes by the queen of Indian television Ms. Anekta Kapoor (Jyoti Gauba).

By watching the earlier episodes of the serial to incorporate a new track, he finds himself in a jam, since all the necessary tracks of the saas-bahu saga, extra marital affairs, dead man coming back, twenty year leap etc, etc have already been used several times by Anekta Kapoor. He is completely blank for new ideas, when he meets a bunch of people around him.

T V Mirchandani (Upasana Singh), an avid television viewer, Karuna Sindhu Jagatpati (Surendra Pal) an ex-forest officer and now the secretary of the building in which he lives, and of course Sumona Roychowdhary (Hrishitaa Bhatt) who hates everything related to TV. She becomes the girl of his dreams.

Success will give Subrojeet a secure job in Anekta's serial production company Lalaji Telefilms with a heafty pay package and failure will send him back to his home town Kolkata.

What will Subrojeet do...?

How he finishes the episodes going through unexpected situations is what the story all about...