This year marks the 40th year of Chiranjeevi's entry into Telugu cinema. Akhila Bharatha Chiranjeevi Yuvatha has already kick-started celebrating the special year by conducting blood donation camps and other welfare activities. Every August 22nd (Chiru's birthday), it's a tradition to conduct blood donation camps across the world, but this year, it's going to be a 40-day marathon.

The first camp was held in Washington on July 14th. On the same day, in Gajuvaka village, celebrations were launched on the sidelines of a camp.

Ram Charan has issued a statement addressing Megastar's fans. "It has come to my notice that you fans are going to organize a number of camps in the coming days. I am glad to know that 40 camps in the US, 14 in the Middle East, Dubai and Muscat, 400 in India are going to be held. I now understand why Nanna garu calls you people his 'blood brothers'. I hereby thank you all on behalf of the entire Mega family," Cherry has said.