Allu Arjun is one of the fewest non Mallu actors who has managed to bag a huge fan base in Malayalam. He is lovingly called Mallu Arjun in Kerala by his fans. Allu Arjun's Arya2, Varudu and other movies did great business in Malayalam too.Most of his Telugu films get dubbed into Malayalam and are released there.

Young Malayali audience who are craving for action cinema and a break from slow traditional and conventional Malayalam movies found respite in masala action of Allu Arjun. The audience there throng theatres that screen Allu Arjun's Malayalam dubbed films. Infact the dubbing rights of his movies in Malayalam run into crores of rupees which is unheard of in Malayalam film industry.

Talking to the media after his wedding recently Allu Arjun proudly announced that his Malayalam fans call him MALLU Arjun. He said if a good script comes his way, one day he might do a straight Malayalam film too.