It was an interesting phenomenon on the day when 'Humshakals' released. Even before the interval point of the first show flashed, social media was pretty active panning the film. That, before the real audience was yet to catch the film. By afternoon, reviews were all over the town and it was obvious that there were hardly any positive words being printed.

However, it was a different story altogether, as far as the film's collections were concerned. Whether it was multiplexes or single screens, the footfalls continued to soar and by the time Friday was through, the film had gained healthy collections of 12.5 crore. For those who still couldn't believe that Sajid Khan's film had actually pulled in audience, the crucial test was on Saturday. Many wondered (perhaps hoped?) that the multi-starrer with Saif Ali Khan and Riteish Deshmukh leading the charge would see a crash.

Well, none of that happened as Saturday was super strong, hence resulting in at least half the noise settling down. No wonder, collections were impressive all over again on Sunday too, hence resulting in the opening weekend of close to 40 crore. Now this is on the same lines as Akshay Kumar's 'Holiday' and one waits to see how well does the film hang on well during the weekdays too, hence resulting in a good trending. By the look of things, family audience has an altogether different point of view when compared to arm chair critics on the social media, hence making this Vashu Bhagnani and Fox film a safe outing.