Hrithik's 'Agneepath' Creates A Stir, Thanks to Karan Johar!
- IndiaGlitz, [Friday,January 06 2012]
Trust Karan Johar when it comes to market his movies... For he is coming along Hrithik Roshan with innovative ways of marketing their upcoming release 'Agneepath'.
Despite a nagging back problem, Hrithik is still gung-ho about promoting the film. HeÂs super excited to have his fans watch his film and is going all out to make sure itÂs promoted on every level.
He has even shot a promo for a sports channel for the India Australia series, which is now known as the Agneepath Series. The promo of the film has audiences excited and generated great buzz about the project.
As part of the markerting strategy, he also launched the Mandwa Samachar, a Ânewspaper that also serves as the filmÂs press kit and will be given to audiences across all theatres.
Co-star Sanjay Dutt is equally excited and this is the first time he is actively taking a keen interest in the promotions. With marketing whiz Karan JoharÂs expertise, the film is already high on buzz and is the yearÂs most keenly anticipated release.