Bollywood answer to Greek Gods in looks, Hrithik Roshan and his better half Sussanne have joined hands to heal the world and make it a better place. The lovely couple has come together for the first time to endorse a concept, which is close to their heart and involves their little children.

Hrithik Roshan has banked both his children's cord blood stem cells with LifeCell International, India 's pioneer stem cell banking company. Hrithik has come forward to endorse the concept as a Brand Patron for LifeCell International with an aim to create awareness about the novel concept and its benefits.

The couple will create awareness on cord blood stem cell banking and an official declaration on this is expected soon where the concept of Blood stem banking will be explained to the media. Blood stem banking is a unique concept which is very much useful for children and that’s the reason why the concerning heart of Hrithik and Sussanne started beating together for the benefit of their children.