For obvious reasons, Mahesh Babu has been one of the most sought-after brand ambassadors for products concerning looks, fashion and style. Incidentally, his next release has come in handy for a shoe brand for promoting their brand. Not sure if it's an inspiration from the first look of the recently-released Brahmotsavam in which Mahesh is seen respectfully sitting at the feet of an unseen character and giving him a pair of slippers, but Centro is sponsoring the audio release function of the film.

We learn that Centro has shelled out the highest-ever amount for an audio release event in the history of Telugu cinema. The amount is pegged at Rs. 35 lacs. The Centro brand seeks to introduce Centro Brahmotsavam Collection across its stores soon. To be organized by J Media & Wizcraft, the audio release function will be held in a grand way.

In the past, the Australia-based SERO Group sponsored the audio function of Bruce Lee at a cost of Rs. 13 lacs. On the other hand, Fair and Handsome sponsored the audio function of Akhil at a cost of Rs. 15 lacs.

From this, a quantum jump of Rs. 35 lacs for Brahmotsavam will be something worthy to note.