To hit the screens on Dec 9, 'Dhruva' is aimed at mopping up the maximum openings in the US. For obvious reasons, Ram Charan and Allu Aravind want higher overseas collections to make up for any dip in the collections in the domestic market owing to liquidity crunch.

Thus, a big release is in the offing in the US, where Cherry is not exactly known to have a stellar market. "As of now, 195 locations are finalised for #Dhruva in the USA . This also includes 20+ IMAX Screens," a spokesperson has revealed. Cherry is expected to watch a couple of shows with the audience in two locations.

Geetha Arts must be taking stock of the movie business across centres in the Telugu States. Even the films that are doing well in A and district HQs are having to bear the brunt of Demonetization in C centres. Shiv Raj Kanumuri, the producer-director of 'Jayammu Nischayammu Raa', has told IndiaGlitz that the impact on the business is there in C centres.

Since 'Dhruva' is ten days away, one only hopes the economy will have started to tide over the crunch for good by the time the Mega hero arrives in the theatres.