Like it or not sex sells and if box - office barometer is any indicator than movies like THE DIRTY PICTURE, MURDER, JISM or HATE STORY which were made on shoe string budget but loaded with provocative adultery and skin display have beaten top multi starrer thus concreting the old belief Sex' is the safest bet' at box -office!!!

The latest sex and erotic thriller HATE STORY 3 staring Sharman Joshi, Zarine Khan, Karan Singh Grover and Daisy Shah seems to break norms of sex in Bollywood because its director has announced that the film will be four times more erotic and seductive as it past two franchises.

HATE STORY franchise, director Vishal Pandya in an interview said, "I making a franchise hence people have a lot of expectation. Hence to live up to the audience's expectations the third installment of HATE STORY will have four times more sex, romance, thrill and intimacy.

The director made it clear that film has many steamy passionate sex scenes and moans between lead actors Actors Sharman Joshi/ Zarine Khan and Karan Singh Grover/ Daisy Shah. In fact one of the scenes Sharman Joshi has even gone butt naked but he has no embarrassment as the scene has been shot aesthetically without being sleazy or cheap."

In an interview Sharman Joshi confided, "Yes I have a passionate and romantic scene with Zarine Khan and I am seen butt naked. But the scene is shot so beautifully that it looks aesthetic!

When asked film director that the naked scene would not create problems for censor certificate, Vishal Pandya boldly said, "No, I don't think so because now even the censor board are lenient as they also know that the audience too wants a little more in everything - not only in sex, but in other genres like action or romance too.

Hence the latest mantra Bollywood is - More sex please, we are Indian' and the old proverb - No sex please, we are Indian is passé!!

This article is from Raaga's music blog. Read more at http://blog.raaga.com