The formal launch of 'Hare Rama Hare Krishna' directed by Trivikram Srinivas and produced by MS Raju on the banner of Sumanth Arts with Prince Maheshbabu in the lead was held at Sumanth Arts' office recently.

However, the producer is making efforts to start the regular shooting from the first week of November. It may be recalled here that the Maheshbabu-MS Raju combo 'Okkadu' was a big hit.

Likewise, the Maheshbabu-Trivikram Srinivas combo 'Athadu' proved a blockbuster. Now, the latest combination of the producer, director and hero, has the title from the song in 'Okkadu'.

It is learnt that the producer is ready to spend a lot and make the film a heavy budget film with superb technology. Being the son of Super Star Krishna, Maheshbabu will never backtrack to do any kind of adventures.

Steps are on to release the film in 2008 summer.