When the soundtrack of BHOOL BHULAIYAA was conceptualized, even those associated with the film would have ever imagined the kind of rage the number 'Hare Krishna Hare Raam' would eventually become.

Looking at the song's craze across the nation, T-Series, the producer of the film as well as the music label on which BHOOL BHULAIYAA arrives, has upped the promotion of the film and the soundtrack by incorporating Pritam's superhit track 'Hare Krishna...' everywhere in the film's promotion. Whether it is the song, talkie promos or theatrical promos, the Sameer written song rendered by Neeraj Sridhar is being churned in a big way.

Such has been an escalation in the popularity of the number, especially in last 2 weeks, that it has enabled the album to reach the Top-3 of the music sales all over. In fact if not for the battle of supremacy between OM SHANTI OM and SAAWARIYA, BHOOL BHULAIYAA may have well aimed for the coveted #1 spot at the top of the charts.