'HanuMan' rules the reign in North America, creating Tsunami
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The Telugu-language Indian superhero film, "Hanu Man," directed by Prasanth Varma, has carved a successful path, resonating with audiences and expanding its reach in North America. Set against the backdrop of the fictional village of Anjanadri, the movie narrates the story of Hanumanthu, who discovers Lord Hanuman's divine power after a fateful accident near the sea. Starring Teja Sajja, Amritha Aiyer, Varalaxmi Sarathkumar, and Vinay Rai, the film has received widespread acclaim and is making noteworthy strides in the box office realm.
Distributed in North America by California-based Nirvana Studios, "Hanu Man" made an impressive debut in 430 locations, garnering a three-day weekend collection of $2.3 million, as reported by Comscore. The film's appeal transcends borders, with solid collections even on Monday, outperforming notable releases like #RRR in North America.
Hanuman collects more than #RRR on Monday in North America
#Salaar: $833,183 (Xmas)
#Bahubali2: $591,186
#Hanuman: 525,152 (till 7 pm pst)
#RRR: $472,664
#Bahubali: $204,623
#ALVP: $136,086
The collections came down as there was snow and otherwise numbers wold have been more. It could have got another $750k.
Despite facing weather challenges, with snow affecting numbers, the film's success is evident, reaching a global gross of $9 million, including substantial earnings in India, the U.K., Australia, and the U.A.E. In North America, "Hanu Man" is set to add at least 100 more locations from January 18, and projections suggest it may cross the $3 million mark during the extended MLK weekend.
Nirvana's Sundeep Yerramreddy expressed satisfaction with the film's strategic release and widespread coverage, emphasizing the positive response it has received. The film's promotion, ranging from radio to social media and grassroots efforts with South Asian establishments, has contributed to its widespread recognition.
Amidst the triumph, the film's team, including Prashanth Varma, Teja Sajja, and producer Niranjan Reddy Kandagatla, expressed gratitude for the overwhelming response. Varma described the experience as surreal, while Sajja attributed the success to the audience, emphasizing gratitude. Kandagatla extended thanks to the supportive audience, acknowledging their role in transforming the film into a blockbuster. As "Hanu Man" paves the way for a sequel titled "Jai Hanuman" in 2025, the team basks in the glow of their well-deserved success.
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Devan Karthik
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