Word-of-Mouth Magic! Shah Rukh Khan's 'Dunki' Charms Families, Box Office Set for Saturday Boom!
- IndiaGlitz, [Sunday,December 24 2023]
Due to positive word-of-mouth, family-friendly content, and its uplifting nature, DUNKI is expected to experience a surge of 40% - 50% in its Saturday box office numbers compared to Friday's earnings.
The movie has emerged as the top choice for families during this holiday season, resonating with audiences worldwide. Initially grossing around 30 Cr on its opening day, a remarkable achievement for a non-action genre, the film is anticipated to witness significant growth on Saturday due to its strong reputation among audiences and the absence of similar feel-good content during this festive period, making DUNKI the preferred choice for family audiences.
Notably, DUNKI has been excelling internationally as well, with a projected increase of 40% - 50% in ticket sales for Saturday compared to Friday, reflecting the movie's heartwarming appeal. The film boasts an ensemble cast led by talented actors like Boman Irani, Taapsee Pannu, Vicky Kaushal, Vikram Kochhar, and Anil Grover, alongside Shah Rukh Khan. Produced by Rajkumar Hirani and Gauri Khan, and presented by JIO Studios, Red Chillies Entertainment, and Rajkumar Hirani Films, DUNKI, penned by Abhijat Joshi, Rajkumar Hirani, and Kanika Dhillon, is currently showing in theaters worldwide.
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