DVV Danayya has now announced a mega budgeted movie on his Universal Media banner. The movie will be directed by Gunasekhar with Allu Arjun playing the hero. It is being made on Universal Media banner. The movie was launched at director Gunasekhar's office on 15th December.

Hero RamCharan Tej sounded the clap board, and director VV Vinayak switched on the camera for the First (Muhurtham) shot taken on the photos of deities after performing pooja. Director SS Rajamouli did the honorary direction.

On this occasion 'Chatrapathi' fame producer BVSN Prasad handed over the script to the director and producer of the film.

Gunasekhar earlier joined hands with Chiranjeevi for 'Chudalani Vundi', a super duper hit and with Mahesh Babu in 'Okkadu', a blockbuster too. Now, he's going with Allu Arjun that has created hype among film goers for obvious reasons.

Briefing about the film director Gunasekhar said, "The movie is going to stand out evident from Allu Arjun's earlier films. Taking a cue from the present craze amongst the youth for Allu Arjun, we are planning to make this film with a potentiality that only Arjun can justify. Further, this is planned on a wide range with high technical values."

"Mani Sharma is composing the music, after a line of hits like 'Chudalani Vundi', 'Okkadu' and 'Arjun'. He has undertook this proposal with a determination to come out with a top musical hit in his career. RD Rajasekhar of 'Gharshana' and 'Ghajini' fame is handling the photography. Ashok of 'Okkadu' fame is going to do the art direction. He is planning to prove his ability once again with this film which is coming with a disparate backdrop. Interestingly, 50 families from ordinary civilians are going to act in this movie. Hunt for a new heroine is on. Soon the details will be announced," concluded the director.

Producer Danayya said, "My long cherished dream to make an extravagant project with Gunasekhar has started shaping up. Post 'Desamuduru', one of the block busters of Allu Arjun this is the second film on our banner with Allu Arjun, we are happy to bring in the duo together. The film will start in January and continue till February and March for a schedule of 10 days in the second half of every month. Then from April onwards the shooting will be completed in a lengthy schedule without a break."

Lyrics are being penned by Veturi and editing is by Srikar Prasad. Stunt sequences are being framed by Peter Hayne.