The first week collection of '90' Kannada film has put the entire team in intoxicant situation. The response of the family audience especially women is so good says Sadhu Kokila. I wanted this response from women because it is they who are affected more than the alcoholic husbands. Sadhu Kokila says this is a social concern film and several sections of the society succumbing to liquor is told in a touching style. On the happy occasion of his meager budget cinema he thanked Udaya TV Selvam for fixing Rs.90 lakhs for '90' Kannada film as satellite rights.

The response of the film is so good in the box office that the films in the queue like Achchu Mechchu and Manasology releases were deferred. At the prestigious theatre on Kempegowda Road Santosh '90' would continue for a few more weeks say Sadhu Kokila.

The comedy film with touching issues dialogues was written by Tabla Naani. Like Mithra dialogue writer Tabla Naani was also inspired to write from his father who is an alcoholic.

Director of the film '90' Lucky Shanker got his first luck in the eight years career. For this huge opening producer, music director and actor Sadhu Kokila is responsible says Lucky Shanker who toiled in the cinema industry for quite a long time.