You say the word 'Golmaal' and it brings a smile to the faces of those saying it and those listening in. Such is the popularity of this madcap franchise that its magic has not only held for over a decade; it is also considered one of Bollywood's most-favourite.

The craze for the Golmaal sequels amongst the audience, especially children is the reason why it is considered the perfect 2017 Diwali release.

After announcing Diwali 2017 as the release date, the fourth instalment of this Rohit Shetty franchise which is co- produced by Reliance Entertainment has generated a massive buzz especially among distributors, exhibitors, film studios in India and overseas agencies who have reached out to the makers and pitched for the rights.

In fact we hear that 'Golmaal Again' has already been picked up for an astronomical price for its digital and satellite rights by one of the leading players even as we speak! And Bollywood is already celebrating as are the producers.

Directed by Rohit Shetty, 'Golmaal Again' stars Ajay Devgn, Parineeti Chopra, Arshad Warsi, Tusshar Kapoor, Kunal Khemu, Shreyas Talpade, Neil Nitin Mukesh and Tabu, besides Johnny Lever, Sanjay Mishra.