Mega Power Star Ram Charan has undeniably become a global sensation, earning widespread acclaim for his power-packed and intense portrayal of freedom fighter Alluri Sitha Rama Raju in Rajamouli's magnum opus, RRR. Presently, he is fully engrossed in the political thriller 'Game Changer,' directed by Shankar, where he shares the screen with Kiara Advani and Anjali. In addition to these projects, Ram Charan is gearing up for collaborations with esteemed directors like Buchchi Babu Sana and Prashanth Neel, showcasing his diverse acting prowess and expanding his horizons in the film industry.

In the realm of brand ambassadorship, Ram Charan recently joined forces with the distinguished brand Manyavar, marking a significant milestone. Vedant Modi, Chief Revenue Officer of Vedant Fashions Limited, expressed immense excitement about this collaboration, affirming that Ram Charan's charisma, charm, and global appeal resonate seamlessly with Manyavar's vision of adorning the modern Indian man. The brand is confident that Ram Charan will establish a strong connection with their diverse audience.

Ram Charan himself shared his excitement, emphasizing the brand's consistent redefinition of men's festive fashion in India. He noted that Manyavar's commitment to innovation, tradition, and family values aligns perfectly with his own principles, making this partnership especially meaningful. For him, being associated with Manyavar is a source of pride and joy, as it allows him to celebrate weddings and festivities while making a style statement.

The brand expressed their admiration for Ram Charan, highlighting how he effortlessly embodies the essence of contemporary India on the global stage. They emphasized that his values align seamlessly with Manyavar's vision, bringing an innovative dimension to the brand's rich cultural aesthetics and sartorial heritage.

Manyavar has launched a captivating new campaign featuring Ram Charan, using the hashtag #TaiyaarHokarAiye to signal the onset of the wedding and festive season. The accompanying campaign film is a poignant masterpiece that beautifully unravels the timeless tale of a father-son bond. It portrays the evolving relationship between a father and son, symbolizing timeless family values of guidance, responsibility, and understanding. The film leaves a powerful message, illustrating how the son, as he readies himself for his wedding, carries with him the profound knowledge and love handed down by his father, preparing him for the remarkable journey that lies ahead. This compelling narrative is sure to deeply resonate with the audience, compelling them to experience the entire film.