Dasari Kiran, who has been into real estate business, was inspired to produce Genius when he heard Chinni Krishna's story. Initially the estimate was Rs. 6 cr but being confident about the subject, he went on to splurge Rs. 12 cr.

"This will be a trend-setter. Genius will be this year's best film. What Khaidi was for Chiranjeevi, what Shiva was for Nag and what Aadi was for NTR, this film will be of that importance for Havish. Though he is a newcomer, Omkar (Director) worked very hard for 11 months," he said.

He said that Chinni Krishna was like a Shankar. "After Narasimha, Narasimha Naidu, Indra, Gangotri and Bandrinath, he has written an amazing story. Paruchuri Brothers, who have written for 315 films, have written excellent dialogues. Vissu's screenplay is another big highlight," he said.

The film is sold out, except the Nizam area rights, which will be clinched soon. "We will release Genius on December 21," he said.