Geetha Arts has started engaging in a welfare act for the benefit of traffic cops and municipality workers, the much-valued class of government employees who brave the heat to keep our roads safe and clean. So, the production house of Allu Aravind has taken upon itself the task of distributing 200 litres of buttermilk every day in Hyderabad.

"To counter the heat wave, Geetha Arts is distributing buttermilk bottles to traffic cops and GHMC workers who are performing their duty on roads. Daily over 200 liters of buttermilk is being distributed and it will be practised daily all over Hyderabad till the end of May," a note from the banner says.

That's quite an example. Perhaps, influenced by this private sector initiative, the government may start thinking on similar lines in the future!