Geetha Arts's fruitful year!
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One does not need any introduction about Geetha Arts because this production is a household name. Since 1972, this biggest South Indian production house has been making films with stars and super stars, delivering hits, super hits and blockbusters.
The fundamental principles followed at Geetha Arts are strong content, top production values and great marketing for every film.
Geetha Arts continued its winning streak in 2016 and scored a superb hat-trick with 'Sarrainodu', 'Srirastu Subhamastu' and 'Dhruva'. In Kannada, 'Sundaranga Jana' (remake of 'Bhale Bhale Magadivoy') in association with Rockline Venaktesh, has also scored a big hit.
Our mentor Allu Aravind is overwhelmed with these hat trick hits:
“Our 'Sarrainodu' stood as one of the biggest hits as well as that of Allu Arjun. Our second release of the year, 'Srirastu Subhamastu', was a big break for my son Allu Sirish which earned good collection at box office.
After scoring the memorable blockbuster 'Magadheera' with Ramcharan, everybody was eyeing for 'Dhruva'. Thankfully, it became the second biggest grosser in Ramcharan's career, and one of the biggest hits in India despite demonetization. This makes Geetha Arts feel more proud and happy,” he said.
GA2 banner started in 2015 (A division of Geetha Arts) will be under the control of Bunny Vas. He will manage this banner. Earlier, GA 2 produced super hit Bhale Bhale Magadivoyi along with UV creations. This film now remade in Kannada as Sundaragana Jana became successful.
“GA2 will produce more concept based mid level films in 2017. We produce solely and also in association with other banners from various languages,” Bunny Vas told.
2016 is also a remarkable year for Geetha Arts marketing teams which strive in creating new concepts for film promotions. With Sarrainodu they introduced pre release function concept unlike regular audio functions. This new concept clicked big time and many big ticket films are following the pattern. Geetha Arts & GA2 will make many more lavish and author backed films in 2017. Please stay tuned for further details.
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