It is learnt that Allu Aravind's Geetha Arts has bought the distribution and release rights of Shekar Kammula's Leader, set to release on the 11th. It is known that the film is produced by the famous Chennai-based film production banner AVM and is one of the most popular films in the fray. It has generated great amount of curiosity among the urbanites and young audiences and is expected to get openings, thanks to the name of Mr. Kammula associated with it.

A few days ahead of its release, Geetha Arts, which has of late got into the business of distributing popular releases (Puli's rights has been bought for a whopping Rs. 60 cr. from Singanamala Naidu), has bought the rights of this much-awaited socio-political caper. Though the rate at which the rights has been bought is not yet known, it is understood that the deal is final.

The film stars Daggubati Rana, a childhood friend of Ram Charan Tej and Arjun-Sirish's buddy. The film has been promoted, primarily by Rana himself, with the lad consciously making appearances on television. In a way, Geetha Arts' work has been made easy by Rana who is eagerly promoting his debut film.

However, the banner wants to do it on a bigger scale. It might perk up the film's publicity in the coming days.

Let's see if AVM and Geetha Arts win together in their new alliance.

Listen to Leader Songs on Raaga.com

Watch - Leader Trailers