'Garuda Vega': Satellite, digital revenues are winsome
- IndiaGlitz, [Tuesday,November 14 2017]
'PSV Garuda Vega 126.18M', released on Nov 3, has been variously acclaimed as a stunning screenplay and Dr. Rajasekhar's comeback film. Megastar Chiranjeevi, Superstar Mahesh Babu and other celebs have praised the film.
While it has clocked a gross of Rs. 22 Cr in 10 days, the theatrical revenues are only a part of the film's success story.
The news is that, following the audience's approval of the film, Jyostar Enterprizes and Rajasekhar have been able to strike a lucrative satellite deal. TV channels obviously like to shell out a good price if they believe that a film's popularity is huge.
Also, at a time when digital rights are also becoming important, 'GV' has a winsome deal on hands, say sources.
Non-theatrical revenues have gone into making the film a more profitable venue for the makers!