Among the younger generation of actors it is G. V. Prakash Kumar, who is most active in social and philanthropic activities and never shies away from voicing his opinions for a cause even if it is against the establishment.  The ‘Darling” hero was the first celebrity to head to Ariyalur to pay homage to Anitha who killed herself due to NEET.

A public school in Thailapuram village of Vizhupuram district was without toilet facilities for so many years .  GVP has put in his own funds and has built the basic necessity of toilets for the school children and the grateful villagers requested him to inaugurate it. The music director cum successful hero not only obliged the villagers but also had food with them and on his way back paid a visit to another school to check if he can do anything for them.