"He is here to change the way you know fear," tweeted NTR Arts, sharing the Motion Poster of Jr NTR's 30th movie on the eve of the actor's birthday. Directed by Koratala Siva, the action film is a pan-Indian project to be released in all major South Indian languages and Hindi.

The surging sea tides and the sight of the violent hero holding a weapon in his hands are enough to set the expectations right. "అప్పుడప్పుడు ధైర్యాన్ని కూడా తెలీదు అవసరానికి మించి తను ఉండకూడదని.. అప్పుడు భయానికి తెలియాలి తను రావలసిన సమయం వచ్చిందని," the voice says, suggesting that the male protagonist is the embodiment of terror.

Presented by Nandamuri Kalyan Ram and produced by the Sudhakar Mikkilineni-Harikrishna K duo, the movie's core technical crew inspires confidence. Music is by Anirudh Ravichander, whose stylized and booming music for the motion poster makes a thorough impact.

Sabu Cyril of the recent 'Roudram Ranam Rudhiram' is going to be the film's Production Designer. Cyril has also done production design for the 'Baahubali' movies and 'Saaho' in the past. A Sreekar Prasad, the Editor of 'RRR', is on board.

After working with the likes of Thirru, Koratala Siva has roped in cinematographer Ratnavelu of 'Rangasthalam' fame. Also known for 'Sye Raa Narasimha Reddy' and 'Sarileru Neekevvaru', Ratnavelu is also cranking the camera for Ram Charan's film with Shankar.