Eros International, the leading global player in the Indian entertainment sector, announced the 1st week collections of Rs. 27.8 crores for its blockbuster film HEYY BABYY in India. The film released to packed cinemas on 24th August 2007 worldwide.

Starring the comedy trio Akshay Kumar, Fardeen Khan and Ritesh Deshmukh in lead roles with a new glamorous look for Vidya Balan, 'Heyy Babyy' was one of the highly anticipated comedies this year. It is based on the lives of 3 men sworn to bachelorhood who suddenly find their dating and mating ritual irreparably destroyed when a dimpled little roommate lands up on their doorstep – complete with her crib, pacifier and dirty nappy.

Produced by Sajid Nadiadwala, 'Heyy Babyy' comes through an output deal signed between Eros International and Sajid Nadiadwala Grandson Entertainment with whom Eros has enjoyed a long association.

Sunil Lulla, President, Eros International, India said, "Audience reactions world-wide to Heyy Babyy have been extremely encouraging. With Sajid Khan's direction and talent like Akshay, Fardeen, Ritesh and Vidya, Heyy Babyy was bound to be a stupendous hit."

Eros International plc is an established global player in the fast-growing Indian media and entertainment arena. Being vertically integrated means that Eros not only produces and commissions films like studios but it also distributes and exploits films across formats globally via cinemas, home entertainment, television formats and new media.

Established in 1977, Eros International has three decades of market leadership in creating a global platform for Indian cinema. The company operates in over 50 countries with worldwide offices in India, UK, USA, Dubai, Australia, Fiji and Isle of Man. It has built a successful business model around the release of 30-40 new films every year and the exploitation of a film library containing more than 1,300 titles, making it one of the largest content owners in the business.

Global Distribution, Motion Pictures, Music, Home Entertainment, e-Television, New Media and Animation are the main Strategic Business Units of Eros.

Eros enters its 30th year in the business with the Vision of consolidating the fragmented industry, the Strategy of operating a vertically integrated business model and the Motto of Powering Indian Cinema.