Not formal press meet or any special event... Salman Khan is going bindaas for the trailer launch of his next much-awaited project 'Jai Ho'.

Talks are that the 'Dabangg' superstar is keen to make it a unique yet casual affair. Keeping in mind about his huge fan base, Salman has planned to organise the first look launch event amidst the presence of his dear followers for which he will visit Chandan single screen theatre this Thursday, to do the same.

Confirmed a spokesperson, "Yes Salman Khan wants people to be there at the launch of the trailer on 5th Dec."

It is said that Bhai wants to get first hand experience of audience's reaction, Live, after unveiling the first look of 'Jai Ho' and after which he will interact with fans and media there. Incidentally, this will be the first time the trailer would be presented at a public platform. Besides, rather than only showing it to the media, Salman will also get a chance to interact directly with his fans.

Directed by Sohail Khan, 'Jai Ho' is slated to release on 24th January. Besides Salman, the film also features Tabu, Om Puri, Mukul Dev, Bruna Abdullah and launches Kannada actress Daisy Shah in B-town as the female lead. 'Jai Ho' is a story of an upright common man who is fighting a solitary war against corruption and injustice.