In a interesting turn of events, the government of Kerala has now agreed to feature Amitabh Bachchan in the advertisements to promote state sponsored programmes.

Amitabh Bachchan whose offer to promote Kerala Tourism was earlier turned down by the Left government of Kerala due to his endorsing of Narendra Modi’s Gujarat government. Amitabh is seen in the promotional advertisements of the current year's Grand Kerala shopping Festival. The veteran will be seen with Superstar Mohanlal in print advertisements with the tagline ''Hold on. I am coming too,'' as their film together 'Kandahaar' is one of the main brands promoted at the festival. The festival which started on December first will continue for the entire month.

The state government is even now not admitting this to be a sweet revenge from the veteran Hindi star, but is explaining that it is just another promotional campaign of a festival for which government has not much say on its commercial side.