Retail giant Lulu has entered into an exclusive partnership with Australian based Tech innovators FilMe to distribute movies in a big way in the Gulf region. FilMe offers customers a stress movie viewing experience as they don't have to download any app, sign up website or use a credit card to watch the latest movies. All they have to do is scan QR code through their mobile phone’s camera to watch the movie of their choice. Viewers can watch films in a matter of seconds.

The new films will be priced at just AED 20 offering customers a significant value in comparison to theatres. Lulu' s new entertainment vertical is now providing the sale of these FilMe cards on their online webstore as well along with their 204 retail supermarkets across the GCC.

V. Nandakumar, Director Marketing & Communications at Lulu Group International, said “We are very excited to be part of this innovative movie viewing experience. With the current safety protocols in place, there is huge growing demand for home entertainment, and I think FilMe will be the perfect option, especially with its low cost and easy-to-use proposition.

“Our primary value add is the reprieve from overpriced 3-4 monthly subscriptions that consumers take and do not even use to the optimum. Also, FilMe addresses the problem of over choice saving you browsing time through thousands of titles. Our wide online and offline distribution ensures that we give what you want to watch, right when you want to watch. After our tie up with Lulu, we can break through into the vast diaspora from the Indian subcontinent who binge on movies,” says Dr Abhishek Shukla, Founder of FilMe.

The Lulu group, the largest retail business group in West Asia operates shopping centres, hypermarkets, and hospitality businesses around the world. With daily operations in 22 countries and 202 hypermarkets serving more than 1.6 million customers, Lulu will add huge depth to the distribution of this new innovative product. 

For the unversed, FilMe, a market disruptor in OTT market, recently acquired the Tamil blockbuster Master starring Vijay and Vijay Sethupati within 15 days of its theatrical release.