JLE Cinemas, promoted by Ramu Polisetty, has been unveiled on Friday in Guntur. The opening ceremony was attended by popular film personalities like Boyapati Sreenu, Bobby (Ravindra), and producers BVSN Prasad and Miryala Ravindar Reddy.

What makes JLE Cinemas so special? "We have incorporated the standards of SMPTE and THX in our designs and as a result have created the best in DCI compliant standards with enhanced experience, including the latest technologies available such as 4k projection, Dolby ATMOS, 3D in Premium Large Screens that will give the guests in each of our auditoriums a stadium seating arrangement," they say.

"Born out of the desire to redefine and revolutionize the movie-going experience for audiences that seek an unrivaled experience, we have constantly strived to achieve the best of global standards in cinema-viewing," the owners add.

"We have collaborated with leading architects, designers and renowned consultants from across the world to provide custom interiors and elevations," the Cinemas' spokesperson says.

"The ambience of the auditoriums will be complemented by the grand lobby where we have a custom-made concession fare designed by highly experienced chefs who have worked towards giving a gastronomical delight whilst keeping the health of our guests in mind. We are introducing a menu of complete vegetarian food, all freshly made by a chef present on site at all times, with the usage of little or no oil in our Italian kitchens," he informs.

"We also intend to provide location-based specific leisure amenities like lounge inspired cafés, virtual reality gaming and exclusive spa treatments," the owners further aver.