With the release date of 'Ferrari Ki Sawaari' being fixed as 15th June, it is about time that the promotional campaign of this Vidhu Vinod Chopra production would kick-start soon. One wonders though whether it would have some added entertaining elements to it since the teaser and the first theatrical promo that had been unveiled earlier have seen a mixed response coming their way. Though it seems like a clean and harmless family outing, the response so far hasn't been exhilarating enough to make it stand amongst one of the 'must watch' movies of the season. Well, at least as of today!

"Well, teasers and promos are important but then they cannot be make or break affairs. Recently even promos of 'Housefull 2' were much criticised but the film has done excellent business worldwide. Moreover Chopra is expected to know better", comments an industry observer.

While the fresh campaign is expected to pitch the movie as an entertaining affair, those in the know-how of the business of Bollywood feel that all such apprehensions are unfounded.

"After all, even 'Munnabhai MBBS' wasn't hot till it's release and there was hardly any audience on the opening day. However it became a rage soon after", comments a fellow filmmaker, "There is nothing for 'Ferrari Ki Sawaari' to worry about since it carries the ethos of Vidhu Vinod Chopra films."

We hope the belief indeed comes true.

Watch 'Ferrari Ki Sawaari' - Trailer