The other day, speaking at an event to celebrate the box office reception to 'Love Story', producer Narayan Das Narang said that the moolah minted by the Naga Chaitanya-Sai Pallavi movie has encouraged several producers to announce the release dates of their movies. Such is the momentum that the Sekhar Kammula hit has generated. 

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After a superb first weekend, 'Love Story' saw a small dip in collections because of the heavy rains that lashed parts of the Telugu States earlier this week. But the phase is over. We learn that the acclaimed movie is once again picking up. Advance bookings are looking up and with no major movie to compete with it till Dasara, there is no stopping 'Love Story'. 

What is ticking for the movie? Its biggest strength is that the word of mouth is very positive. Secondly, unanimously positive reviews are a factor in ensuring that the movie continues to draw the audiences to theatres.

People are in love with Pawan Ch's fabulous music, especially as evidenced by 'Saranga Dariya' and the rain song. Besides the award-worthy performances, the way the film has dealt with relevant social topics is also going to help the film sustain its dream run.