Renowned Indian film director, actor and singer Farhan Akhtar has been titled as a brand ambassador for Chivas Regal India - part of the 'Live with Chivalry', 'Win the Right Way' themed campaign.

Recently at an event Farhan Akhtar said, "It's very important for him to find synergies with his brand associations and he truly believes that it's difficult for success to be just a single person`s journey and it's important to respect and recognize the contribution of people across the board."

Then, Kartik Mohindra, Business Head - International brands, Pernod Ricard India opened up saying, "We are excited to launch the new India centric Chivas campaign that is aimed to provoke the desire of the new generation to make a difference and take people along in their journey of success. Farhan truly embodies the brand values and philosophy as he is not just a successful individual but he has steered numerous social initiatives to make a difference in society."